课程特点

The first assessed module of the top-up year. It combines two skill sets: academic literacy (critical reading, synthesis and referencing) and professional employability (self-awareness, reflection and a job-ready application pack).

这是本学年的第一个评估模块，为接下来的一切奠定基调。它结合两项能力：学术素养（批判性阅读、综合与引用）和职业就业能力（自我认知、反思与一套可直接求职的申请材料）。

Assessed as a single portfolio-style report of roughly 3,000 words, due around mid-November. Marking is generally supportive and 65+ is realistic — but only when the hard requirements (reference counts, template use, anonymisation, specific evidence) are fully met.

以一份约 3,000 词的作品集式报告进行评估，截止日期约在 11 月中旬。评分整体友好，65+ 完全现实——前提是硬性要求（参考文献数量、模板使用、匿名化、具体证据）全部满足。

Business Project in Theory is the planning stage of your final-year research. You produce a 2,000-word research proposal (deadline around 15 December) that defines the business problem, reviews the literature, and justifies a feasible methodology.

Business Project in Theory 是毕业研究的规划阶段。你需要提交一份 2,000 词的研究计划书（截止约 12 月 15 日），定义商业问题、回顾文献，并论证一套可行的研究方法。

Marking is usually generous (60+ is achievable), but the real significance lies in Semester 2: the topic chosen in Week 5 and the ethics approval obtained here determine how smoothly the Business Project can be completed. Treat this module as the first chapter of your dissertation.

评分通常宽松（60+ 可达成），但真正的意义在第二学期：第 5 周确定的研究选题和在这里获得的伦理审批，直接决定 Business Project 能否顺利完成。请把它当作毕业论文的第一章来对待。

The core strategic management module and one of the hardest to pass. It tests whether you can apply major strategy frameworks to real cases — JetBlue, CEMEX, Netflix/Blockbuster and the Esquel Group — and reach a justified judgement.

战略管理核心模块，也是最难通过的模块之一。它考察你能否把主要战略框架应用到真实案例——捷蓝航空、CEMEX、Netflix/Blockbuster 与 Esquel 集团——并得出有依据的判断。

Assessment combines four online case-based quizzes (20% in total) with a written exam. Because exam marks typically range between 45 and 65, full marks on every quiz provide an essential buffer. Exam questions change little from year to year, so structured preparation for each case pays off.

考核由四次在线案例测验（共占 20%）和一场笔试组成。由于考试分数通常在 45–65 分之间，每次测验都拿满分就是必不可少的缓冲。历年考试题目变化不大，对每个案例做系统化准备非常值得。

Brand Management asks you to audit an existing brand and develop a strategic and creative plan to strengthen it. Markers want to see branding models used as decision tools — to question current choices and justify recommendations — rather than explained in the abstract.

品牌管理要求你对一个现有品牌进行审计，并制定强化品牌的战略与创意方案。评分人希望看到品牌模型被当作"决策工具"使用——用来质疑现有选择并论证建议——而不是抽象地解释模型。

报告必须附上一份用 XMind 制作的思维导图，将品牌审计与战略逻辑可视化。

This module examines why some economies develop faster than others and evaluates policies aimed at reducing poverty and inequality. It is assessed by a 2,000-word essay and a 2,000-word timed exam.

本模块探讨为什么一些经济体发展快于其他经济体，并评估旨在减少贫困与不平等的政策。考核为 2,000 词论文 + 2,000 词限时考试。

Students tend to score well when they combine development theory with up-to-date country data and a clear evaluative argument.

把发展理论与最新国别数据结合、并给出清晰评价性论证的同学，通常能拿到不错的分数。

The Business Project is your final-year independent research study. You implement the proposal from Semester 1, collect and analyse data, and produce a dissertation-style report that contributes new insight on a business issue.

Business Project 是毕业年级的独立研究。你需要执行第一学期的研究计划，收集并分析数据，最终完成一份对商业问题提出新见解的论文式报告。

Strong projects show a clear line from the research gap to the findings and back to the literature. All research data must be stored on UWE OneDrive/Outlook in line with data-protection requirements, and ethics documentation must be included in the appendices.

优秀的项目能清晰呈现"研究空白 → 研究发现 → 回归文献"的完整链条。所有研究数据必须按数据保护要求存储在 UWE OneDrive / Outlook 中，伦理文件必须放入附录。

This module explores why organisational change succeeds or fails and how managers can lead it responsibly. The 3,000-word report must analyse the provided case studies (seven cases; you may not choose your own) through three themes taken from lectures 2–9.

本模块探讨组织变革成败的原因，以及管理者如何负责任地领导变革。3,000 词报告必须围绕从第 2–9 讲中选取的三个主题，分析指定的七个案例（不可自选案例）。

The best reports use short, direct quotations from the cases as evidence, remain critical of change theory, and discuss ethics and sustainability explicitly.

最好的报告会引用案例中的简短原文作为证据，对变革理论保持批判态度，并明确讨论伦理与可持续性。

Students run a simulated company in teams, making strategic decisions over several rounds. Assessment consists of an individual 1,000-word reflection (25%) and a group report (75%).

同学们以团队形式经营一家模拟公司，在多轮决策中进行战略博弈。考核包括 1,000 词个人反思（25%）和小组报告（75%）。

The group report is where marks are most often lost: markers expect analysis grounded in simulation data and lecture frameworks, not a description of decisions.

小组报告是最容易失分的地方：评分人期待的是基于模拟数据和课堂框架的分析，而不是对决策过程的流水账式描述。

Introduces the financial concepts managers need to work effectively with accountants: financial accounting (financing of limited companies, directors' duties, corporate governance, the regulatory framework, financial statements, cash flow statement, ratio analysis) and management accounting (activity-based and other modern costing techniques, performance measurement, budgeting, variance analysis).

本模块介绍管理者与会计有效协作所需的财务概念：从财务会计（有限公司融资、董事职责、公司治理、监管框架、财务报表、现金流量表与比率分析）到管理会计（作业成本法等现代成本技术、绩效衡量、预算与差异分析）。2025/26 模块负责人为 Helen Zhang，核心教材为 McLaney & Atrill (2020)《Accounting and Finance: An Introduction》第 10 版。

The coursework is a written report on a real company's annual report (J Sainsbury plc in 2025/26). Part of the Section B case study is released before the exam, so students who prepare the case in advance have a clear advantage.

课程作业是对真实公司年报的书面报告（2025/26 学年为 J Sainsbury plc）。考试 B 部分的案例会提前发布，提前准备案例的同学有明显优势。

This Law School module covers the mechanics of financial crime and how it is controlled, regulated and policed at national, regional and international level. In 2025/26 both assessments are built around a single question on corporate criminal liability and the UK's 'failure to prevent' offences, so the module rewards students who research one topic deeply rather than many topics lightly.

这个法学院模块涵盖金融犯罪的运作机制，及其在国家、地区和国际层面的控制、监管与执法。2025/26 学年两项评估都围绕同一问题——公司刑事责任与英国"未能预防"类犯罪——因此该模块奖励"深挖一个主题"的同学，而非"浅尝多个主题"。

Task B is a 2,500-word essay submitted in March. Task A is a 10-minute recorded presentation submitted in April, answering nine set questions reflecting on that essay. A strong essay and good research notes make the presentation much easier. Because this is a law module, markers expect accurate statute and case law, not only business commentary.

Task B 是 3 月提交的 2,500 词论文；Task A 是 4 月提交的 10 分钟录音展示，回答九个既定问题、对论文进行反思。论文扎实、研究笔记完整，展示就会轻松很多。由于是法学院模块，评分人要求准确的法条与判例引用，而不仅是商业评论。

This module examines how organisations grow, innovate and are led. Task A (1,500 words) evaluates two theories for each of growth, innovation and leadership using examples; Task B (2,000 words) combines secondary data with evidence from the literature.

本模块研究组织如何成长、创新与被领导。Task A（1,500 词）结合实例，分别评价增长、创新、领导力各两种理论；Task B（2,000 词）将二手数据与文献证据相结合。

Because marking can be inconsistent, a highly structured, critical and well-evidenced answer is the safest approach.

由于评分可能不一致，结构清晰、批判性强、证据充分的答案是最稳妥的打法。

This module examines how multinational enterprises (MNEs) enter and operate in emerging markets. It is assessed by a 2,000-word essay and a 1,500-word exam. The OLI framework is central, and the essay must include charts, data and an OLI diagram.

本模块研究跨国企业（MNEs）如何进入并在新兴市场运营。考核为 2,000 词论文 + 1,500 词考试。OLI 框架是核心，论文必须包含图表、数据与 OLI 分析图。

任务说明简短、评分标准不细，因此课堂反馈要点是最可靠的写作指南。

Looks at how multinational firms manage money across currencies and borders: the foreign exchange market and rate quotations, international parity conditions, currency derivatives, measurement and hedging of FX exposure, currency swaps, country risk and the international cost of capital.

研究跨国公司如何跨货币、跨国界管理资金：外汇市场与汇率报价、国际平价条件、货币衍生品、外汇风险的计量与对冲、货币互换、国家风险与国际资本成本。2025/26 模块负责人为曾燕（Yan Zeng）。

Assessed through a group project in teams of four and an online exam taken in a 24-hour window. Unlike most units in this guide, the exam is mainly calculation-based: roughly two-thirds of the marks come from numerical work, and the remaining marks reward short, precise interpretation of those numbers.

考核由 4 人小组项目 + 24 小时窗口在线考试组成。与本指南大多数单元不同，该考试以计算为主：约三分之二的分数来自数字运算，其余分数奖励对数字的简短、精确解读。非金融背景的同学应尽早开始练习计算，不要指望复习周突击。